Clients ready to pay. Delivered.

Denizen is a new client acquisition channel for home care agencies — real families, employer-backed, high lifetime value, and no marketing spend required.

The client acquisition problem

Home care is more crowded every year. More agencies, more franchises, more direct-to-consumer platforms — all chasing the same referrals from the same doctors, discharge planners, and Google searches.

Client acquisition costs are climbing. Referral partnerships take months to build. Paid marketing has gotten more expensive and less reliable. Agencies increasingly need three or four channels running just to keep the lights on.

That's before you count the operational cost of chasing leads, qualifying them, and converting them to paying clients.

What acquisition actually costs

$500-$1,500

Typical cost to acquire a single home care client through paid and referral channels.

3-6 mo

Time to build a productive referral relationship with a single hospital or physician group.

10-15%

Typical conversion rate from inbound lead to signed client on paid channels.

3-5x

Client acquisition costs have increased over the last five years as the market has consolidated.

What Denizen delivers

Denizen is an employee benefit that connects working professionals with home care for their aging parents. When their families need care, we route the request to our network of vetted agencies.

You get:

Ready buyers

Clients with the benefit already active. Payment and eligibility are confirmed before you ever see the shift request. No selling. No convincing.

High LTV

Professionals, not price shoppers. Our members are working professionals with the means and the need for extended care relationships. Above-cap hours convert to full-rate private pay.

Zero CAC

No marketing spend, no lead nurturing. Denizen delivers the client, the payment method, and the assessment. Your team focuses on caregiving, not sales.

Backend efficiency

We manage intake, payment, and admin. Assessment lives in the platform. Payment flows through us weekly. You focus on delivering good care and getting rebooked.

How it works for agencies

A family submits a shift request through Denizen. We broadcast the opportunity to agencies in the network with matching geography and capability.

You accept shifts you can fill, decline the ones you can't. Deliver care. Submit hours. Get paid weekly. Repeat.

No monthly platform fee. No exclusivity requirement. No integration headaches. Just clients.

Who this is for

Denizen is built for licensed home care agencies looking to grow without proportionally scaling their marketing spend or sales team.

We prioritize agencies with strong quality track records, clean licensing, and the operational capacity to fulfill shifts reliably. We're building a network we can stand behind — and so should you.

Join the network

If you run or operate a licensed home care agency and want to hear more about how Denizen can be a new lead channel for you, tell us about your operation…