Denizen
Partnerships

Grow your census with families who stay.

Denizen brings home-care agencies pre-qualified family-caregiver dyads — approved, certified, and supported. You employ them; we handle the rest.

Wanted… partners in our mission

Home care agencies are buckling under a caregiver shortage while millions of Americans go unpaid for the care they're already providing to loved ones.

Families are going unpaid
63M
Americans care for an adult family member.
~$7,200
the average family caregiver pays out of pocket each year — and most are paid nothing for the care itself.
75%
of adults 50+ want to stay in their own home, where family delivers the most personal care.
$1T
in unpaid family care every year — a market still waiting for real support.
Agencies can't staff the demand
#1
challenge agency owners name year after year: recruiting and keeping caregivers.
~80%
annual caregiver turnover across the home-care industry.
89%
of providers have had to turn away care because they couldn't staff it.
63%
of agencies turned down cases in a single year.

Sources: AARP, “Caregiving in the U.S. 2025”, “Valuing the Invaluable” (2026), and Home & Community Preferences Survey (2024); Activated Insights 2024 Benchmarking Report; MissionCare Collective (2023).

Why partner with Denizen

A new, durable line of census — without the acquisition cost or the churn.

Pre-qualified census

Eligible families, ready to onboard. No lead-gen spend, no cold intake — they arrive prepared.

Family caregivers stay

Caregiving for your own loved one doesn't churn like agency staffing. We see roughly 3× the industry's retention.

We do the heavy lifting

Approval, certification, training, and ongoing support are ours. Your team gets a ready-to-work dyad.

Minimal operational lift

It fits your existing license, billing, and workflows. You add census without adding overhead.

Our track record

Our support and experience show up in client outcomes, caregiver satisfaction, and lasting relationships.

~3×
the industry's caregiver retention
5/5
average Google client review
Tens of thousands
of care hours delivered
A woman and her father sharing a warm moment at home

Figures reflect agency stats as of July 2026 vs. non-skilled home-care industry benchmarks, including professional care.

How partnership works

We do the sourcing and the setup. You do what you already do best — deliver great care under your license.

1. We bring you the family

Medicaid-eligible clients with a family member ready to become their caregiver — sourced and pre-screened by us.

2. We get them ready

Eligibility, HHA certification, and training are handled before they ever reach your payroll.

3. You employ the caregiver

The dyad joins your agency. You bill the care under your license, on your systems, the way you already do.

4. We stay in the loop

Ongoing coordination, clinical support, and community for the caregiver — so retention stays high and the lift on your team stays low.

Who we partner with

We work with established, Medicaid-certified home-care agencies who want to grow census with high-retention family caregivers and can employ them under their existing license.

Our agency partners don't just meet the standard — they lead the industry on the measures that actually shape care: keeping their best caregivers, retaining clients, and earning top marks from the families they serve. We vet to that bar, then hold the network to it.

40%
lower caregiver turnover
↓ lower is better
Caregiver turnover / year
Our network
47.6%
Industry avg
~79%
5×
more CNAs than the industry norm
↑ higher is better
Caregivers who are CNAs · the more clinically-trained credential
Our network
~67%
Industry avg
~13%
83%
longer client relationships
↑ higher is better
Client length of service · private pay
Our network
11 mo
Industry avg
~6 mo
40%
higher client satisfaction
↑ higher is better
Average client rating
Our network
9.4 / 10
Industry avg
~6.7 / 10

Industry caregiver turnover ~79% (Activated Insights / Home Care Pulse 2024 benchmark). CNA share reflects an estimated industry HHA:CNA mix of ~6.5:1 (ranges ~4:1–9:1 by state) vs ~1:2 across our network; private-pay tenure and client rating reflect industry norms. Figures reflect our current network of partner agencies.

Partner with us

Tell us about your agency and the markets you serve, and we'll be in touch.

Get in touch